Paige and I really enjoyed our hour with you today.
You made lots of great points and suggestions.
We liked the "Front / Back / Traffic" framework for thinking about a funnel.
And it sounds like we are all on the same page that we should crank out the "Front & Back" by 8/1 and then turn our attention to traffic.
I loved your points about "Organic." I've basically ignored Organic, thinking the Paid would just be a lot easier to scale, but you certainly have me questioning that assumption!
Paige and I will debrief and get back you with the "bullets" we'd like you to drive for the "Front & Back" project.
PS - I also liked the idea that the Video Course might be the "middle of the funnel" for some prospects but could be a top of the funnel "lead magnet" for other prospects.
PPS - I am current planning to make the Video Course available on the website WITHOUT requiring an email address, but required the email address for all the PDF lead magnets (guides, case studies, reports).
PPPS - You also helped shine a light on a huge opportunity with is the "Weekly Email Communication" which we are current not doing."